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Hotel Technology ALICE

How Can We Promote Our Hotel App To Someone Who Hasn't Downloaded It Yet?

How Can We Promote Our Hotel App To Someone Who Hasn't Downloaded It Yet?

How Can We Promote Our Hotel App To Someone Who Hasn't Downloaded It Yet?

Hotel Technology ALICE

We've seen success in working with out clients to generate app downloads in the following 5 ways: through a WiFi landing page or reservation confirmation email, upon guest check-in, via in-room collateral, and guerrilla-style.

Full answer to this question published to Quora on 1/26/2016. 

Question: How can we promote our mobile app in a hotel to someone who hasn't downloaded the app yet?

Answer: While we don’t promote our mobile app ourselves, we work very closely with our clients to help them generate as many downloads as possible.Typically, we have seen success in the following 5 ways:

1. WiFi Landing Page: The easiest and most successful tactic is to simply promote the mobile app on a hotel’s WiFi landing page so that when a guest checks in and logs onto the internet, they are prompted to download the app. The same can be applied to a hotel or restaurant’s website (using pop-ups or banners.)
 
2. Reservation Confirmation Email: Another option is to encourage downloads when you send a reservation confirmation email. Essentially, when a hotel or restaurant emails a new guest, they can simple add a sentence or two about the benefits of the mobile app with a link to app on iTunes or the Google Play store.
 
3. Upon guest check-in: This option is more geared towards hotels, which can promote their app at the check in desk when a new guest arrives on property. We’ve seen our front office agents suggest that a guest download the app, and then hand them a piece of collateral with more information around its benefits as well as the steps needed to download it.
 
4. In-room collateral: Another popular option among hotels is to place foldable “tents” and other marketing collateral in their guests’ room. They can place them near the phone, on the doorknob, and in the room service menus. A typical marketing collateral can be as simple as a few sentences about the app with a download link, to a more involved pamphlet that dives into more details around the apps benefits and features.
 
5. Guerrilla: Finally, for the more open-minded hotels or restaurants, there are also a number of tried and true guerrilla marketing options. While these can be slightly more costly, they will also allow for more differentiation. These include anything from promotional events on property, partnerships with other brands, to full on advertising campaigns. We recommend starting with the other four steps before committing to such an investment.