With ALICE, success feels like when you know you’ve done a good job, or made someone’s day. It’s knowing that the vintage bottle of Dom Perignon will be in Mr. Barnes’ room on ice five minutes before he returns for the evening. It’s knowing with confidence and certainty that the job has been completed.
This week, Skift launched one of their largest projects, The Complete Oral History of Boutique Hotels. Nearly 40 years after the birth of the boutique hotels movement in the U.S., more than two dozen founders and key players tell Skift’s Hospitality Editor Deanna Ting how it all happened in this 60,000 word deep dive into how rethinking hotels transformed the way we travel.